A collection of projects that showcase the art of directing visual narratives, breathing life into concepts, and sculpting stories that resonate.
Shop Kokonut
Art Direction - Visual Brainstorming - Advertising - Brand Development - Creative Identity
The Goal
Shop Kokonut, a vibrant and culturally inspired brand, is committed to creating an unforgettable shopping experience for its customers. Our goal in the realm of art direction is to elevate and refine our brand's visual identity, ensuring that every interaction with our products and content is a true reflection of our unique ethos.
Skills: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Procreate, WGSN.
Alphalete
Art Direction - Client Communication - Packaging Templates - Hang tags - Layout Design - Brand Graphics
The Goal
Refresh existing designs and create new, innovative assets that align with the client's brand guidelines and maintain a consistent visual identity.
The Execution
My projects involved designing retail and online packaging, creating a variety of collection hang tags, developing graphics for apparel, designing collection tags, producing promotional content, creating patterns, and more.
Skills: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Procreate, WGSN.
Client: Alphalete Athletics
Luxe Beauty
UI Design - Web Design - Wire Framing - Brand Development
The Goal
Creating a landing page for a beauty company. Integrating gradient textures, pastel colors, and skin care visuals within a clean and intuitive layout, the aim was to evoke authenticity and charm. By seamlessly combining sharp imagery, smooth navigation, and subtle elements like hand-drawn icons, the goal was to create a unique and engaging user experience, uniting high-quality functionality with distinctive, evocative design.
Skills: Figma, Adobe Photoshop
Client: Luxe Beauty
Krazyo
UI Design - Web Design - Wire Framing - Brand Development
The Goal
Create a cutting-edge digital platform tailored for shoe enthusiasts. The goal was to design a sleek, intuitive interface that provides a seamless browsing experience, offering smart categorization, vibrant visuals, and user-friendly navigation. Krazyo aimed to deliver an engaging platform where users can effortlessly explore, discover, and shop for the latest and trendiest footwear styles with a focus of anime style products.
Skills: Figma, Adobe Photoshop, Adobe Illustrator
Client: Krazyo Shoes
Ever Forward
Product Development - Seamless Patterns - Prototyping - Creative Direction - Typography
The Goal
Design different typography options inspired by varsity themes for apparel as well design different typography options inspired by varsity themes for apparel.
Skills: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Procreate, WGSN.
Client: Alphalete Athletics
Look Organics
Packaging Design - Product Design and Development - Mockup Art - Illustration - Typography
The Goal
Create minimal yet engaging embroidered and printed graphics that convey the message "Everything is Connected".
Skills: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Procreate, WGSN.
Client: Alphalete Athletics
